Friday, April 2, 2010

Why Calligraphy ?

Calligraphy is truly an expression of one's mind. An expansion & a concrete depiction of ones ideas. Calligraphy is the art of beautiful writing. An art form that has now reached common households. It is an art that cannot restrict itself to artists. Calligraphy is a finer branch of paleography, or ancient writing. It is the art of fine writing or script. It is derived from the Greek word 'Kalla' which means "beautiful", and 'Graphia' which means "writing." Calligraphy is essentially defined as "written letters, dependent upon the flow and rhythm of the pen or brush", an art of giving form to signs in an expressive, harmonious and skillful manner.

It is an art of beautiful, stylized, or elegant handwriting or lettering with pen or brush and ink. It involves the correct formation of characters, the ordering of the various parts, and the harmony of proportions. The strokes when conformed to writing will give you various fonts & typesets but when one opens the inner eye & lets his imagination run wild, art masterpieces get created on plain canvases.

Calligraphy is equally beautiful in black & white as it is in colors. A true artist will manipulate its strokes to create paintings.

Design project proposal

Objective
To create Calendar Redesign of "Shared Heritage" which is based on calligraphy and arranging type.

Target Audience:
My target audience does not belong to a particular age group or economic standard. It is for
all those people who are interested in and show the audience some expression.

Motivation:
I am quite interested in expressive calligraphy and typography. There was a time when they were using Devnagri calligraphy in India. I want to make an effort to understand the poem along with meaningful study of calligraphy and arrange type.

Methodology:
I will start with my own understanding of the Project and its terminologies.

During the project I will :
Study: Existing forms of Calendar available in the Market.

Develop: A Calendar to make people understand the terminologies of Calligraphy and
Arrange type

Create: A print based solution for the Calendar and Same size, color and grid .

Time line :
1st week - Analysis and Existing of calendar
2nd week - Understanding and Exploration of Calligraphy
3rd week - Layout, Arrange type & Understanding of color based on print
4th week - Final Outcome and Documentation

Monday, March 22, 2010

An Introduction to Calligraphy

Most of us have, at sometime, looked at our handwriting and realize that it falls very far short of what we could achieve. Handwriting is the practice of calligraphy - putting together words in a language and a particular alphabet that will convey message to someone else.
Calligraphy evolved as a craft over the centuries partly because writing was necessary for official documents, and partly because there was, until the invention information or of conveying ideas and news to other people.
Calligraphy is far more important to have an understanding of and sympathy for the language of words and letter forms but no image. A degree of artistic skill as an advantage but is by no means essential.